Pretty Smart Edit #2 — Weekly Content Roundup
We've gathered the top beauty and fashion tech performing pieces of content from the internet.
We’re back with this week’s Pretty Smart Edit — your go-to catch-up on the tech-powered glow-up happening across fashion, beauty, and beyond. You know I’ve been watching the headlines like it’s a runway show, and this week?
It’s AI everything… but make it disruptive, wearable, and kind of genius.
Here’s what’s making me spiral (in a good way):
Google dropped an AI fashion app. No warning, no chill.
Doppl lets you try on clothes using AI before you buy
Google just soft-launched Doppl, an app that lets you try on clothes using AI-generated digital models that look like you. No influencer filters, no guessing how a dress will fall — just pure, personalized try-on tech.
✨ Big take: This is Google’s entry into fashion tech. It’s giving low-key Metaverse revival.
GENSMO just raised $60M to reinvent fashion ecomm
GENSMO scores $60M in angel funding to disrupt ecomm with AI
Peek their site here
If Google’s the giant, GENSMO is the cool startup everyone’s whispering about. They’re using AI to make ecomm feel like a boutique shopping experience again — totally personalized, mood-based, and Gen Z-approved.
📦 Prediction: This is the kind of platform that’s going to have Shopify girlies shaking.
Beauty is getting medical, and I’m kinda here for it
Medicalization of beauty + AI + Gen Next = The New Frontier
A new beauty think tank just dropped a report about how the next wave of beauty will blur into medical territory. Think precision skincare, AI diagnostics, and hyper-personalized treatments.
🧖♀️ Hot take: If Sephora starts requiring a consultation, I won’t be mad. Tech meets derm meets dewy glow.
Perfect Corp is quietly running the beauty AI game
Perfect Corp is scaling AI beauty tools like a tech unicorn
While everyone else is still learning how to spell “augmented reality,” Perfect Corp is already integrating AI across virtual makeup try-ons, skin diagnostics, and beauty e-commerce.
👀 Quiet luxury of the beauty tech world? It might just be them.
KacyWorld says AI is transforming beauty and fashion — duh, but receipts pls
KacyWorld explores AI’s impact across the style space
A quick but solid recap of all the ways AI is redefining how we shop, style, and even think about identity.
Not breaking news if you’ve been reading Pretty Smart Edit, but a good reminder that we’re living the shift.
Google Cloud wants to fund your startup — like, now.
Google Cloud’s startup program offers credits, tools, and mentorship
Okay founders: if you're building in beauty, fashion, or creator tech, this is your sign. Google is giving out up to $200K in cloud credits and access to their AI tools.
📣 You can build your idea — and you don’t have to do it alone.
So what’s the vibe this week?
Tech’s not creeping into fashion and beauty — it’s fully moved in.
From AI-generated avatars to medical-grade skincare tech, this isn’t future talk anymore. It’s happening now, and the smart girls are already building with it.
Drop me a reply and tell me which story you’re obsessed with — or if there’s a headline I missed 👀 You know I love it when you send me links.
Until next week, stay pretty & stay smart.
xo,
Christina
Founder of Beaute in Tech
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